O N T H E E D G E O F T H E W O R L D
concept, production, research book, trendbook, photography (2012)
Products in styling by Studio Formafantasma, Karin Auran Frankenstein
Living like cavemen in 2020 – a trend or evolution? Our alienation with nature has achieved its peak in our society. Therefore we are looking for our primal roots and solutions to restore the earth. As result, we will look at functions, techniques and materials from thousands of years ago, when humans were still part of nature. As style and image director I made a representation of the year 2020 in word an image. Were we take elements of The Cave, The Tent, The Nest and The Hut to survive. On The Edge Of The World let you see how this new way of living looks like.